Clutter Web Page (Web)

This team project is a marketing website for a mobile app. The company, Clutter, is a storage service/facility in Los Angeles, CA. My portion of the project was to co-create the Style Guide and Responsive Landing Page.

Slider images for home page.
Visual design, image selection, and copy by Julia E. Durall, using Adobe Photoshop CC. Phone images by James Nguyen and Kristina Illiev.
Slider Images
Clutter Style Guide
Co-created by Julia E. Durall and Kristina Illiev
clutter style guide
Clutter home page - designed for desktop, tablet, and cell phone platforms.
Design and copy by Julia E. Durall. HTML & CSS code by Julia E. Durall, except for header and footer, which were by James Nguyen. "How It Works" graphic and logo reused from original company website. I added the text underneath using Photoshop, to replicate what the original site had written.
Clutter Portfolio Piece
Personas used for testimonials on home page
Each member of our team created a persona for the project, based on a brainstorming session about who would potentially need to use this service. When adding the personas to this page, I considered that the company was based in L.A., and concluded that we needed more diversity and stronger images than what we had collectively produced. I paraphrased the text from each of our personas and changed the names and images to suit the finished home page, while keeping the foundations of each persona the same. I also tailored the language in the testimonials to connect with the features we were promoting in our "Clutter" mobile app.
personas
Persona - Eliza Evans
This is the original persona I created, which I transformed into Jenny Lee on the finished home page.
Persona Eliza Evans
thumbnail clutter